Patrick’s journey is a testament to his entrepreneurial spirit and global mindset. Born in Sweden, his pursuit of innovation led him to China in 2006, where he mastered Mandarin and immersed himself in the dynamic Asian business landscape. While completing his Bachelor’s degree in Business Administration at The University of Hong Kong, Patrick demonstrated his leadership abilities by initiating several programs focused on personal development and social entrepreneurship. While at the same time setting up two innovative companies registered in Hong Kong.

Proven Track Record of Success:

 Throughout his career, Patrick has been the driving force behind numerous successful ventures, having founded and scaled more than seven startups across various industries. His achievements include:

• As Founder and CEO of Prenify, he developed digital growth strategies that quadrupled ARR to 4M SEK, demonstrating his ability to scale operations and deliver measurable outcomes.
• Building and leading high-performing teams across multiple ventures.
• Leadership roles include managing diverse teams across India, Japan, and Pakistan as CPO at OrganAise, showcasing my ability to navigate cultural dynamics and drive international collaborations.
• Spearheading a multimedia content strategy at Nordnet Bank that resulted in a 400% increase in brand exposure among youth demographics.
• Reducing product time-to-market by 120% at Throw Software through innovative process optimization.
• While serving as Head of Marketing at Unga Aktiesparare, he spearheaded a rebranding initiative that increased membership and revenue by 21% within 18 months through innovative digital marketing and sales strategies.

Vision for Ultiro

In his role as CMO and Entrepreneur in Residence, Patrick will focus on:

As the CMO at Ultiro, I will focus on transforming the company’s brand identity and digital presence to enhance visibility and attract clients in the competitive fintech landscape. Refine our messaging to highlight Ultiro’s expertise in IT, fintech, and venture building while creating a cohesive and modern visual identity. By optimizing our website for a seamless user experience, implementing advanced SEO strategies, and developing high-quality content like case studies and thought-leadership articles, and position Ultiro as a trusted leader in the industry. At the same time, I will work closely with our venture startups, providing tailored marketing strategies and support to help them scale and establish their presence in their target markets.

My focus is to ensure that our venture startups have the tools and guidance they need to thrive. By leveraging my expertise, we help them identify market opportunities, craft compelling brand stories, and implement data-driven marketing strategies to drive growth. Facilitating their participation in industry events and providing mentorship on building strong customer engagement and partnerships. Through this dual focus on scaling our ventures and growing Ultiro,we can create a thriving ecosystem of innovation, collaboration, and sustainable success for all stakeholders involved.

Looking Ahead