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The Nordics are global leaders in innovation with high R&D expenditure and strong, stable economies. Emerging technologies are welcome and incorporated extensively in organisations, leading to a cost-efficient and customer-relevant digital transformation journey.

B2B buyers are opting for more B2C designs on supplier websites. The state of B2B websites is shifting toward the user.

Remote work is on the rise. In 2019, Flexjobs reported 65% of workers feeling more productive working from home, while 80% felt more loyal to employers when they gave flexible work options.